The campaign was a "first of its kind" program in Australia and featured a humorous character, "Dr Brian Ironwood", urging men to take action when it comes to their wellbeing. Men are a key audience for Beyond Blue and the Man Therapy campaign achieved widespread coverage. Australian actor Guy Pearce provided the voice over for this campaign. Beyond Blue is launching another campaign on radio and TV to raise awareness of anxiety and its symptoms. Ī 2015 survey of 1,200 Australians by TNS Australia revealed that one in five Australians still believe that people with anxiety are just "putting it on". They also launched a campaign featuring actor Ben Mendelsohn as the character "Anxiety", describing symptoms and how it feels to experience anxiety, and conducted a survey into the mental health of doctors and medical students finding very high rates of anxiety, depression and suicidal thoughts. In 2013, Beyond Blue campaigned against the insurance industry's discrimination against people who have experienced anxiety and depression. Marshall instead donated the money to the suicide prevention Black Dog Institute. Beyond Blue subsequently said they would not accept money that comes from "gambling, alcohol or pornography". Marshall, who is gay, publicly stating the donation was a portion of the money he earned selling pornographic photos and videos. In 2018, Beyond Blue rejected a donation of $5,000 from wrestler Dave Marshall. In 2015, the organisation issued a statement in support of same-sex marriage. In 2012, Beyond Blue launched a $1.5 million year-long campaign to reduce discrimination against gay, lesbian and transgender people in Australia. In 2011, Jeff Kennett remarked publicly that children of gay and lesbian parents have worse mental health outcomes, and amid a resulting controversy Beyond Blue staff and supporters called on the organisation to create specific programs for gay and lesbian Australians. Work īeyond Blue addresses a range of mental health issues in Australia, including mental health stigma, indigenous issues, post-natal depression, school based interventions, and youth mental health. In March 2017, it was announced that former prime minister Julia Gillard would take over as chair of Beyond Blue from founder and chairman Jeff Kennett. Since 2006, the Australian Football League has supported the organisation with the Beyond Blue Cup awarded annually to the winner of clashes between the Geelong and Hawthorn football clubs. Politicians who have encouraged people to both donate to and utilise the services of Beyond Blue include Geoff Gallop and John Brogden. The aim was to raise awareness of depression and to reduce the associated stigma. History īeyond Blue began in October 2000 as a five-year initiative of the Australian Government and state and territory governments after a period of public debate on the treatment of depression sufferers assisted by intensive and persistent lobbying by former Premier of Victoria, Jeff Kennett. Gillard is supported by CEO Georgie Harman, and Deputy Chair Kate Carnell. It is currently chaired by Julia Gillard, former prime minister of Australia. Beyond Blue was founded in 2000 by former premier of Victoria, Jeff Kennett. The organisation works in partnership with governments, local health services, educational institutions, workplaces, media and community organisations, as well as the general community to raise community awareness about anxiety and depression and reduce the associated stigma. They provide support programs to address issues related to depression, suicide, anxiety disorders and other related mental illnesses. Beyond Blue is an Australian mental health and wellbeing support organisation.
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